Why are there so few images of African Americans and other ethnic groups in the ads before World War II? Why do they appear in the 1950s?
Health-related advertisements show the same pattern of racial stereotyping historians have observed in advertising in general. Before the 1950s, African Americans appear only rarely, and then as maids, servants, or railway porters (see example from Ad*Access). After the 1950s, the success of Ebony, the first mass circulation magazine aimed at black Americans, stimulated more ad campaigns featuring African Americans in a positive way. Companies such as Listerine developed separate versions of the same ad for publication in black-oriented magazines (e.g. Ebony) and white-oriented magazines (e.g. Life). Back to the top 9. Many ads seem to focus on relatively minor health problems such as colds and constipation. Why is there so little direct discussion of life-threatening diseases such as cancer or cardiovascular disease? Most advertisers sought to build and maintain brand loyalty to products that consumers would use on a regular basis. While often minor in their discomforts, common ailmen
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- Why are there so few images of African Americans and other ethnic groups in the ads before World War II? Why do they appear in the 1950s?
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