Why are there so few clicks for campaign A (low CTR indicator)?
The reasons for small number of clicks may be the following: • Creative is non-clickable. • Any creative may be constructed in such a way that clicking on it does not result in immediate redirection to the website, and requires waiting for a couple of seconds. Usually, any Internet user does not wait for such a redirection but he rather shuts down the ad and switches to different subwebsite. Because the click is counted upon the moment of redirection, which did not happen, then the said click will not be counted. • Lack of the pasted code for clicking in places for redirection to target website. In the case of creatives of HTML/JS type, the code for calculating clicks has to be placed (using a macro ) at any place which redirects to target website. If there are a couple of such places, it may happen that some of them (and maybe even all of them) will be omitted by mistake.
