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Why are there “promotional breaks” in programmes on the channels?

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Why are there “promotional breaks” in programmes on the channels?

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All programmes on our channels are edited for commercial breaks. The promotional breaks provide us with an opportunity to tell viewers about upcoming series or particular programming strands where commercials are not placed, while ensuring that the schedule runs to time. The number of promotions in between programmes will depend upon the length of the programme and the scheduled time for the next programme to appear.

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*Sadly, we had to bring back ads too. Hopefully more targeted.

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