Why are there only few (or none) successful clicks (low CR indicator) in campaign A?
• There is no script (assigned to the calculation of successful clicks) for the gemiusTraffic study on the target web site (or it is wrongly pasted onto the HTML code of the relevant web site). It is also possible that the script has already been placed on the web site, but it was not there the day before. • Clicking on the creative does not lead to the target web site. • One single creative has a few different target web sites (some part of the space for the creative redirects to one web site, the other part redirects to the other web site). In the case of low CR the reason may be related partly to the creative and partly to the target web site. • Any creative may be constructed in such a way that clicking on it does not result in immediate redirection to the web site and requires waiting for a few seconds. Usually an Internet user does not wait for such a redirection but rather shuts down the ad and switches to a different subwebsite. • Usually in the case of so-called “aggressive” c
