Why are there not more private sale sites for men?
There isn’t an overwhelming number of Private Sale sites for two reasons. (1) the private sales sites market for men is already saturated by big players. The major players who have left a dent in the female private sales industry – Gilt Groupe and RueLaLa – Have also left a dent in the male private sales industry. According to this article, http://techcrunch.com/2010/11/30… – The Gilt Groupe vertical, Gilt Man – Is already bringing in more than $100Million in revenue. Then there is JackThreads, the company who has completely taken this vertical and made it their own. The second reason directly relates to the fact that people do what they know well. Most guys have a limited level of interest and knowledge when it comes to fashion. There are tons of articles, blog posts and memes about guys who just dont know how to dress and how to dress better. On average however, guys just dont have (1) interest in fashion or (2) confidence in their fashion judgement. Thus, we create products that a
