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Why are there different prices for geography and category?

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Why are there different prices for geography and category?

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Our geographic pricing is based on three levels: city, region and state. Prices within each of those geographic cuts are based on population. Consequently, more populous regions are priced at a different rate than those which are less populous. Our category pricing is based on the search frequency of the category you have selected. More frequently searched categories are priced differently from less frequently searched categories. Together, your selections reflect the price that you are charged on a monthly basis. That price point remains in effect until you change your selections.

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