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Why are there ads on the free version of Pandora?

Ads Free Pandora version
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Why are there ads on the free version of Pandora?

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Ads help us pay the bills. The free version of Pandora is primarily supported by advertising, including video, audio and visual advertisements. Pandora’s streaming music service is associated with significant costs, including music royalties we pay on every song we play. Advertising allows us to cover those costs while offering you a lot of great music for free. Pandora strives to uphold community standards when selecting advertisements. Pandora is committed to offering advertising that is short, tasteful and reasonably infrequent. [Note: Upgrading to Pandora One, our paid subscription account option, will remove all forms of advertising from Pandora, no matter where or how you choose to listen.

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The free version of Pandora is supported by advertising, including visual and audio advertisements. Pandora strives to uphold community standards when selecting advertisements. Pandora is committed to offering a much better ratio of music to advertising than that available on traditional terrestrial radio. [Note: The Pandora One subscription account option removes all forms of advertising from Pandora, no matter where or how you choose to listen.

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*Sadly, we had to bring back ads too. Hopefully more targeted.

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