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Why are the prices of Rufus Gerard watches so high?

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Why are the prices of Rufus Gerard watches so high?

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Every single Rufus Gerard watch is hand-made by highly qualified watchmakers using specialized tools. Each haute horlogerie model is the result of a unique Canada-Japan design collaboration. And every Rufus Gerard watch is very rare, being a numbered piece in a limited edition from Canada’s only top-end luxury watch brand–eminently collectible and an investment that can be expected to appreciate over time. Your Rufus Gerard watch may cost several thousand dollars, but the prestige, style and cachet associated with it cannot be measured.

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