Why are the Identity Guidelines necessary?
Establishing a consistent image and voice for a large institution such as Texas Tech University requires a common framework and graphic language from which designers, writers and publishers can work. When you consider the amount of daily correspondence, print collateral, environmental applications, as well as specialty applications being produced by numerous designers and vendors, the opportunity for inconsistencies is enormous. Identity guidelines provide a common reference point from which graphic standards for our identities, color, typography, imagery and layout can be consistently produced. In addition to the very pragmatic financial and managerial benefits, a consistent image and experience builds awareness over time and firmly establishes a presence in the minds of the audiences we most want to reach and influence. Click here for a detailed explanation of the research and rationale behind the guidelines.
