Why are the Gender Equality Principles needed?
To remain competitive in a market where increased equality for women often equals success for the company, businesses must learn to empower, advance, and invest in women. Although there are well-established labor and human rights norms and standards affecting women, to date there has been no systematic effort to apply those standards directly and specifically to corporate conduct. In addition, corporate codes of conduct do not sufficiently address or prioritize gender. The Gender Equality Principles Initiative has created a one stop shop where companies can take a self-assessment on gender issues in the workplace, and access resources and tool created with corporate input.