Why are the discounts available for direct mail but not transactional mail?
Royal Mail Wholesale aims to support the use of mail as a cost effective advertising medium delivering compelling return on investment. Customers tell us that better ROI will result in them sending more direct mail. Effectively targeted items will generate extra business for customers and for Royal Mail Wholesale through welcome packs, order fulfillment, billing, up-sell and cross sell activity. This rationale does not apply to traditional transactional mailings like statements and invoices. We are, however, exploring ways in which transactional mail can be successfully used as a more effective channel to support selling, brand loyalty and customer retention. If this proves successful, some price advantages may result in future.
