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Why are the darker shirts so much more expensive than white?

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Why are the darker shirts so much more expensive than white?

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The cost of shirts are directly influenced by the color. The cheapest shirt is a white shirt, while the most expensive are the Black, Red, Navy and Hunter Green. Also, you have several seasonal shades that are in the higher cost range. The reason is that there is an added expense in the dye costs of shirts or the cloth that is used in the manufacture of the shirts. The darker the shirt, the more expensive process costs in the dye. Not only is the process to dye an expensive undertaking, but getting consistent shades from dye lot to dye lot adds time and expense to the process. You might equate this from experience in the dyeing of Easter Egg…you put egg after egg in the same dye, but unless you really have close control of time and other elements, the shading is always a little different…this applies to cloth and explains the added costs to maintain consistency and to provide a quality looking garment.

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