Why are the catalog prices lined out?
Our catalog reflects the MAXIMUM price that you can pay. However, since we beat the “big boys” every time you shop and then offer substantial discounts our catalog pricing can never reflect the deeply discounted prices that you actually pay. The key to our catalog is knowing that it reflects the MAXIMUM price that you can pay. The “big boys” change their pricing on thousands of items every month. Therefore you can shop with confidence knowing that every time you buy you are getting a great price vs. the superstores. Remember, we don’t just say it, we show you our pricing vs. theirs on just about every item when you shop!
