Why are the biggest and most popular blogs always on the front page of social media sites?
There’s no doubt that established blogs have a decided advantage over small blogs when it comes to social media. In some cases, all the largest blogs need to do is add a voting button to their pages, and with the amount of traffic they get it’s easy to rack up a lot of votes. Smaller blogs don’t have the existing audience to easily get votes from, so they have to rely on getting votes from their network, getting their posts submitted by influential users, funneling traffic from other sources, or any other way that they can get votes. This doesn’t mean that it’s impossible for small blogs to be successful, it just means that they have to be more resourceful. See the Small Blogger’s Guide to Social Media Marketing for a more detailed look at the subject.
