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Why are Swarovski binoculars so expensive?

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Why are Swarovski binoculars so expensive?

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Never heard about this manufacturer, but honestly I don’t know much about binocular providers besides ATN ( and it’s excellent smart binoculars http://www.atncorp.com/smart-hd-binocular , I will also attach it’s pic to my post ). I think I have to google Swarovski binoculars, must be not bad devices. 

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A. There are many reasons why Swarovski binoculars are expensive: High quality optical design, Observance of lowest possible tolerances, Perfect workmanship, Use of the very best materials, Continuous quality control throughout entire manufacturing process. What you pay for is simple: The very best optical performance and design backed by a comprehensive 30 year binocular warranty.

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