Why are subscribers able to purchase tickets to Special Events before everybody else?
Like other arts organizations, Cal Performances depends upon our subscribers those who commit to attend a certain number of performances in advance for a large portion of earned income and, thus, our ability to bring the world’s best performing artists to our stages. In order to encourage patrons to subscribe and to thank them for their commitment, we make available to them a number of exclusive benefits. To some degree, it is our subscribers that make Special Events possible in the first place, and therefore we believe they should have the first opportunity to order tickets to what are sure to be the most popular performances.
