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Why are strawberry workers now turning to the public for support? Why not just go the traditional route of holding union elections company by company?

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Why are strawberry workers now turning to the public for support? Why not just go the traditional route of holding union elections company by company?

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Strawberry workers have voted for the UFW in state-held secret-ballot elections, most recently in 1989, 1994 and 1995. Companies responded by firing pickers, plowing under strawberries and selectively shutting down operations. On Aug. 17, 1995, 87 percent of the more than 400 strawberry workers at VCNM Farms in Salinas voted for the UFW. The next week, VCNM plowed under 25 percent of the strawberries. The next month, the company shut down and abandoned the workers. Strawberry workers are reaching out for help from consumers and other supporters so their industry will negotiate and sign contracts after the union wins elections. This is the workers’ only hope for a better life.

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