Why are sponsors needed?
Formula One teams could not continue to spend at current levels without sponsors, among which the cigarette companies were the major players, however due to advertising regulations in many countries, nowdays computer companies dominate this space. Sponsors can also rent out space on drivers as well as cars, and all spaces are available right down to the back of the mirrors. A six-inch wide patch on the front wing of a Williams will cost you about 2 million dollars for the season.
