Why are some prices listed as “Suggested Retail” and others with just a price?
Many of the jewelry industry’s designers suggest a price that their pieces should sell for. These are not over inflated figures, but there is sufficient markup built in for a typical retail jeweler with big expenses to make a profit. Our competitors get very upset when we print our lower prices and we wish to insulate our designers from complaints. We do not sell items listed as “Suggested Retail” at those prices. We print them to give you an idea of what the cost of these items will be. Simply call (800) M-BADLER (800-622-3537) or email us at info@badler.com and we will give you our price. If you make your purchase using the online order form and fill in the Suggested Retail price, we will automatically charge you the lower price.
