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Why are some people willing to spend so much money on a ticket?

April 26, 2017money people spend willing

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Why are some people willing to spend so much money on a ticket?

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Our clients tell us that it goes beyond the ticket and it’s about building memories — a grandfather taking his grandchild to a ball game, a wife stunning her husband with Super Bowl tickets, or a boyfriend surprising his girlfriend with front row seats to a sold-out concert. It’s really about the experience and building lifetime memories.