Why are some in the gun industry promoting personalized guns?
The market for firearmsand especially handgunsis saturated. This presents a serious challenge to the gun industry, and some companies see personalization technology as part of the response. The advent of personalization technology would likely spur some current gun owners to purchase new smart gunsturning them into gun store customers once again. Even more significant, making smart guns available would increase the chances of selling guns to Americans who currently do not own them. A March 1997 survey conducted by the National Opinion Research Center and the Johns Hopkins Center on Gun Policy and Research found that, of respondents who were “unlikely to buy a gun in the future,” 35 percent would “consider buying a handgun that would only fire for the owner of the gun.” Packaged with a strong sales pitch, the technology could penetrate new markets for the gun industry, putting more families at risk from guns that they wrongly believe are “safe” or “smart.” Is there a better way to help
