Why are some companies marketing feminine hygiene products to men?
It’s not as crazy as it seems. The feminine hygiene market has traditionally been considered an industry with modest growth potential and a very specific marketing audience – one that has never included men. However, recent industry studies have shown that several changes, including the fact that more men have started doing shopping for households and are increasingly making decisions about purchasing feminine hygiene products, are creating new challenges and opportunities for the market. As the market has been re-examined by many of the key players a vast array of new products, as well as some new slants on marketing, have been developed. Your guide to the industry, The U.S. Market for Feminine Hygiene Products, a new report from Packaged Facts now available through MarketResearch.com, presents a complete overview of the current feminine hygiene market trends. The report examines sales and growth trends, the consumer marketplace, marketer/brand shares, competitive strategies, demograp
