Why are software publishers and developers so interested in working on NUON?
Several reasons. First of all, NUON has the power to make their applications look and feel better than on any existing platform. Developers are always interested in working on the most powerful graphics and audio hardware, and the power and flexibility of NUON allow them to really differentiate their software. Second, the promise of NUON is is a broader and more diverse market for videogames and other interactive software. The “Trojan Horse” model of embedding the NUON technology into popular digital video devices offers the potential of a much larger and more diverse user base than is possible from a videogame console. In other words, NUON will be owned and used by consumers of a wider range of ages as well as interests. For example, NUON will provide interactive capability to families and individuals who may have never thought about buying a videogame console, since it will be incorporated as a standard feature into digital video products such as DVD players. A broader and more diver
