Why are social networking features important for iPhone games?
Jason Austin-Gallichan: As a developer we’re constantly looking for ways to promote awareness of our products and the social network provided by OpenFeint is a great way of achieving this. The chat rooms are useful too: players discussing game strategy and scores is great for replayability and continued interest in our games. Why did you choose OpenFeint for Car Mania? Previous to OpenFeint, we were using our own online high score system and basic Facebook Connect. We were implementing support for OS 3.0 features, whereas OpenFeint provided us with what we needed so it made perfect sense to move over. The cross-selling [between players] is also an important factor. As OpenFeint becomes more and more popular, this will be a huge benefit to us and all the developers on the network. How easy was the integration process? It was surprisingly easy and straightforward. It just took a few hours to add high scores and achievements in Car Mania. Are you planning any specific updates to improve t
