Why are so many semiconductor companies struggling???
“If it has stopped being fun, you’re doing it wrong!” – Bill Giovino, Executive Analyst, CPU Technologies Remember when all this was fun and easy? Remember when we all knew our competition, and we knew what our customers wanted? Now, every time you look at the news, you are surprised by a new and cool groundbreaking application. Marketing reports tell you it’s the latest thing. Everyone predicts exciting hockey stick growth. And when a year later, when the new cool application is forgotten (except for a scattering of blame), you read about the next new cool application. And so on. Why does this happen? Well, the first problem is the marketing reports. Marketing reports are like bathing suits – what they expose is exciting, but what they cover is vital. One of the vital things marketing reports cover is where their data is coming from. More often than not, the data predicting the staggering growth of that technology comes from the people promoting that technology. Here are some of the t
