Why are so many CEOs focused on the red ocean, while the money is increasingly in the blue ocean?
Blue and red oceans have always coexisted and always will. Practical reality, therefore, demands that companies understand the strategic logic of both types of oceans. At present, however, competing in red oceans dominates the field of strategy in theory and in practice. Part of the reason traces back to the historical foundation of business strategy, war, where territory is defined and limited and opponents compete to protect and enlarge their share of limited and existing terrain.     More…
