Why are reciprocal links better than non-reciprocal Links?
A. Some webmaster want to limit the number of outbound links on their sites, because they think that their page rank decreases with every outbound link. If they link to too many sites, their page rank will indeed decrease, but if they have many incoming links, thier page rank will increase. So they try to maximize the number of incoming links and minimize the number of outbound links on their sites. Some webmasters also play tricks to prevent the Google bot (Google crawler) from indexing their links pages, where they list most of their outbound links. But they may not know that Google and other search engines give importance to the number of thematically related outbound links. Having a large number of thematically related incoming and outbound links (but not irrelevant links) is highly beneficial for a website’s page rank.
