Why are Qpons better than print coupons?
Traditional print coupons tend to wind up forgotten at home, or thrown out with junk mail and old newspapers. In fact, the International Herald Tribune reported that around 99% of the 200 billion coupons distributed annually in the U.S. end up in the trash. Since Qpons show up on your target consumer’s mobile phone, wasting dollars on unfocused advertising becomes a thing of the past. Since your customers are mobile, your offers should be too. In short, immediacy, relevancy, and targeting. Not to mention the green thing.
