Why are promotional phone cards so popular?
One of the criteria for an effective promotional item is that it be both useful and highly valued by the recipient. In addition, the giver must have flexibility in pricing the reward (fits virtually any budget) and “tagging” it with a customized image. Phone cards can be customized (both visually as a pocket billboard and audibly via the customized voice greetings) and contain long distance calling time, which is a highly valued and extremely useful commodity for consumers (universal appeal: everyone uses them!). Phone card programs can also be structured to fit virtually any budget due to the flexibility you have in choosing both number of cards and the number of minutes. In addition, phone cards deliver a double promotional impact, combining a visual “billboard” with an audio “commercial.
