Why are product recalls a greater concern today than in the past?
Crawford: There are several factors making this more of a concern today from the point of view of companies that would need to be investing in this type of technology. There have been a number of high profile recalls lately – certainly in the toy community from China, but a number in the food space as well – where the biggest challenge in terms of the food safety and regulatory environment is that it’s usually individual states that uncover the contamination, but they don’t have any regulatory authority to force a recall. This past fall, the Department of Agriculture waited 18 days after being alerted of an outbreak of an E. coli contamination in ground beef before they actually forced the recall. So you have this problem where you have national or international distribution of a product, but it’s being identified at the state level. These recalls are astronomically expensive for the manufacturers who are being forced, kicking and screaming, to do the recall. Using RFID can completely
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- Why are product recalls a greater concern today than in the past?
