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Why are posters sized by “sheet(s)”?

April 26, 2017posters sized

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Why are posters sized by “sheet(s)”?

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One can distinguish movie poster sizes by how many sheets of paper were used. One sheet is the most popular size. A half-sheet is also known as a display, because they were designed for display in areas other than just theater lobbies. They were ideal for displays with limited space, such as a shop window. An outdoor billboard size with variable dimensions is a 24 sheet.