Why are postcards popular for direct marketing?
Postcard printing is popular with direct marketing because they are less expensive to print. It is fairly inexpensive to get full color postcards on both sides. Can include images, and copy, and use them as teasers to bring customers to your store. It is also less expensive to mail postcards than any other piece of mail. If you have a catalog- do not just simply mail it to prospects, but send them an informative card and have them contact you for a catalog if they are interested, saving money on the mailing and the catalog itself.
