Why are platinum jewelry settings more expensive than gold or silver settings?
Platinum jewelry is more expensive than gold and silver for many reasons. The top two reasons are most likely its rarity and apperance. The prongs of platinum settings are less likely to damage or lose the stone it holds. Platinum is bound to look stunning even after years of use. It is a high quality metal used in a pure form, not as an alloy like silver and white gold. Jewelers find it easy to mold and its weight is prefered to gold and silver. Also: platinum does not tarnish and will last through many polishings. Because gold is easily a superior choice to silver and platinum wins over gold there really is no need for its mention in this race. In any case, spend less, get less.
