Why are pink-and-white nails more expensive?
The reason: Pink-and-whites take more skill, and they require more work and additional product. Highlight the selling point: “We charge more for pink-and-white nails because they require both a higher level of skill and more time. However, this is our most popular service because clients can often extend their service by as much as one week.” The business behind the decision: Never feel badly for charging more for a specialty. Nearly every salon adds an additional charge for the pink-and-white service, whether it is a permanent French or a polished French. There is an art to the perfect pink-and-white manicure, and when done well it is worth every cent. Keep the additional cost of the pink-and-white services reasonable. It should be enough that clients are aware it’s a special service, without being so different from your regular services that it becomes prohibitive. The value-added component to the pink-and-white service is two-fold: First, the manicure lasts longer. Second, it makes
