Why are Pay Per Click results valuable?
Pay Per Click is designed to attract a pre-qualified market to a website. It is an advertising model facilitated by search engines that is fundamentally an auction for keywords. The higher the bid for a specific word, the higher the ranking. The search engines derive income from these “sponsored links” by charging, per click thru, to the destination site. When a browser enters a query on a search engine that supports Pay Per Click, these results appear either beside or above the organic search content. Pay Per Click is immediate, can be regionalized to appear in specific markets, and is a highly traceable method to increase ROI using the internet. Marketing intelligence like most “clicked through” keywords and rotating messages can be gained from reporting. These results can be compared to random analytics results for better marketing intelligence.
