Why are others in the real estate industry so afraid of technological advancements?
JR: People are comfortable and afraid of change. But, we’re in a good time-we have a good number of brokers that are old enough to run a company, yet young enough to like technology. We looked at the Amazon experience and thought, “Why can’t we do that here?” We try to apply basic concepts online and incorporate them into the industry. For us at Fillmore, we see opportunity in technology. RE Fillmore Real Estate: Yesterday and Today Founded in 1966 by John Reinhardt’s father, Bill Reinhardt, today, Fillmore Real Estate is New York City’s largest privately owned and operated residential and commercial real estate company. In 1993, when John Reinhardt first became president, the company had 14 offices with 125 agents. Under his leadership, the company has grown to its current number of 18 offices and more than 500 agents. Today, the company also offers a variety of services, including: Fillmore Management and Fillmore Insurance. Not Just About Technology Besides its push toward technolog
