Why are newspapers and magazines proclaiming e-books are great for authors?
A good story is a good story, but you will notice in these articles there is no mention of distribution, advertising, etc., and how the author will drive customers to buy their book. There’s a lot of money to be made in the future with e-books, just as in p-books today, but be aware that money will still be controlled by the established publishing system. E-books will revolutionize the industry, but again, the publisher will still be the prime promoter of e-books. The major bookstore chains may list a self-published e-book, but they will only promote publisher’s e-books, due to special discounting and advertising deals. There are so many tricks to this marketing business, you can be certain publishers will be King of e-books. The powerful markets will iron out self-published authors, you can count on it.
