Why are new gTLDs being introduced?
The new gTLD program derives from a consensus process in the Internet community, as evidenced in the policy recommendations. Some of the reasons for introducing new gTLDs cited during the policy development discussions include allowing for greater innovation and choice within the Internet’s addressing system, currently represented by 21 gTLDs and over 250 ccTLDs (country-code Top-Level Domains). The program is expected to provide Internet users with new opportunities for creating digital identities, accommodating new ASCII and IDN TLDs. Brand holders and organizations seeking to manage their own name as a top-level domain may have an interest in securing these rights in the early phases of the new gTLD program for future branding purposes. With the limited availability of .com domain names, some companies may opt to become early adopters of new TLDs to satisfy their marketing needs. There will also be opportunities to apply for community and geographic top-level domains, such as .blog,
