Why are music bands in India turning to Hindi in order to make it big?
I don’t know if the bands are still doing it. If they are, then it’s really good to hear. Look, they have to do it. We realized it 13 years ago and we changed accordingly. It is proven that Navbharat Times sells more than The Times of India. An issue of Manohar Kahaniyaan will be selling 50 times more than the Rolling Stones in India currently. Honestly, had there been some other band who got the idea before we got it, we wouldn’t have been where we are today. With all our talent, with all our music and with all our stage presence; if Euphoria were launching in 2008, we wouldn’t have been anything different. It is the timeliness that worked out for us. What is Indian rock culture? India has no rock culture in the first place. It is really sad to add that the Indian rock scene is also heading to nothing, absolutely nothing! Rock isn’t an Indian concept, it is an American concept and so they can do it well. At the most, British can do it! In true terms, American and British bands are the
