Why are more and more businesses making social value creation a priority?
There are a number of reasons why businesses are engaging in social value creation. The social mission promoted within their own corporate cultures drives some, while others may view it as a way to maximize profits, attract and retain employees or reach new customer demographics. Whatever the motive, more and more companies are moving in this direction because their stakeholders are demanding greater transparency and accountability. Previous efforts towards social responsibility have given many businesses a more friendly and accessible public face, but in a sense these changes have been merely cosmetic. True social value creation goes far beyond incremental modifications. It seeks transformative change in how we do business and the imprint we leave behind.
