Why are Metaphors solutions better than existing touch tone solutions?
Layers upon layers of touch tone menus can become very tedious for customers to navigate through. Many times, they just get frustrated and either hang up or desperately search for the menu that allows them to dial “0” for operator. Frustrated customers can create an unpleasant perception of customer service for the company. Speech industry surveys show that a large majority of people prefer the pleasant and fast navigation of automated speech response to touch-tone. With one statement by the user, he or she can jump to a place that may have taken minutes of pressing touch-tone buttons and listening through layers of menus.
