Why are Meta Tags important?
Meta tags are important for search engine optimisation for a couple of main reasons. The first being that some search engines still use the contents of the keywords and description tags as a factor used to help determine the content of the page. Some search engines use the contents of the description tag to display the snippet of information about the page in their search results page.
From Wikipedia: Meta tags have been the focus of a field of marketing research known as search engine optimization or SEO. In the mid to late 1990s, search engines were reliant on Meta tag data to correctly classify a web page. Webmasters quickly learned the commercial significance of having the right Meta tag, as it frequently led to a high ranking in the search engines – and thus, high traffic to the web site. As search engine traffic achieved greater significance in online marketing plans, consultants were brought in who were well versed in how search engines perceive a web site. These consultants used a variety of techniques (legitimate and otherwise) to improve ranking for their clients. You can see any web site’s Meta tags by viewing the source code. The two most popular Meta tags used for search engine optimization is the Meta description tag and Meta keyword tag. The Meta description tag allows web site owners to describe what the web page is about. Search engines such as Googl
