Why are managed security services a good business opportunity?
A. As a service provider, the managed security services market represents a good opportunity for many reasons. The market need is growing rapidly, especially among customers who already subscribe to broadband services. Other advantages include: Low-cost, Fast Market Entry It costs much less to roll out new security services on top of existing infrastructure and using platforms that are already being managed. Cisco platforms already deployed can be easily upgraded, in some cases, or merely enabled, in others, to launch new revenue-generating value-added services. Time to market is also faster because it is not necessary to install new equipment in every POP, train technicians on new platforms, or build a new support infrastructure. Market Advantage Cisco has the major market share among enterprise businesses, in some cases as high as 80 percent. These Cisco customers are already “pre-sold” on the value of choosing Cisco. When looking for a service provider, seeing the Cisco Powered Netw
