Why are major corporations turning to network marketing?
Major corporations are rapidly discovering that the billions of dollars they spend annually on traditional forms of advertising are becoming more and more expensive and less and less effective. Digital recorders and “TiVO” units now allow viewers to edit out and skip television commercials, the national no call list has limited access to phone marketing, satellite radio offers commercial free alternatives to broadcast radio, spam blocking software limits advertising access to the internet. Why do major corporations like Microsoft, IBM, Oracle, General Motors, Toyota, Citibank, General Electric Xerox and Coca Cola market some or all of their products through network marketing? Because network marketing provides a “missing link” for these major companies. That is the power of the relationships that we all have with our family, friends and people we know. This powerful form of “relationship marketing” allows these major companies access to the most loyal customer base possible in the most
