Why are Lurenet prices higher than my local dealer?
Lurenet.com is an on-line store where you may find those hard-to-find and special fishing lures and branded apparel that may not be available in your local area. The manufacturers, of the brands we represent, realize that a dealer is unable to carry every item in their current catalogs. Lurenet.com has a direct link to these manufacturers and is able to carry every item currently in their published catalogs under the agreement that we will not compete with their dealers on price.
