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Why are liquor wholesalers limited to a total of $101.00 on promotional items?

April 26, 2017items limited liquor promotional total Wholesalers

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Why are liquor wholesalers limited to a total of $101.00 on promotional items?

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The restriction is contained in Section 102.07(b) of the Alcoholic Beverage Code which exists to insure that members of the upper tiers do not provide retailers with items of such value as to create an excessive dependence by the retailer on a specific supplier.