Why are “Latex” or “Polymer” modified products more expensive?
Latex/polymer additives significantly improve bond strengths (up to 2X the bonding strength) and freeze-thaw stability; they also reduce absorption. Latexes/polymers provide more adhesion to a variety of surfaces. Since the adhesion is what keeps the tiles bonded and grouts in place and down, this is not a good area to consider cutting costs.
