Why are inbound links important?
• A. According to search engines such as Google, Yahoo and MSN, inbound links are the single most important factor in determining a websites’ success in ranking well and staying there. Search engines used to just count the amount of links coming into your site, but now the likes of Google also assess the quality of each link coming into your site. Each inbound link comes comes from a page which itself has inbound links. The more inbound links on the linking page, the more important that page is and, therefore, the more important the link to your page is. So, in the case of Google, they give more weight to inbound links from important pages than they do to inbound links from lesser pages. They call the idea “PageRank”. Google is the world’s number one search engine, and currently provides the results for around 80% of all the searches done in the world. Because of that, it is vitally important for any website that relies on search engine traffic to do well in Google. Doing well in Googl
