Why are Hyperlinks important in optimising a site?
A. Search engine spiders consider hyperlinks as one important indicator (marker) while indexing a website. Title attributes are used to promote targeted keywords and phrases on search engines. Title attributes can be included when creating hyperlinks, so as to emphasise keyword phrases that are in sync with the targeted page’s title and meta-description tag content. The content placed within the title attribute will be presented to the end user as a small description window when they place their cursor over the hyperlink.