Why are housing co-ops the only type of cooperatives that consumers don seem to prefer?
Housing cooperatives tend to be concentrated in just a few cities in the United States: New York and Washington, D.C. As a result, fewer consumers are aware of housing cooperatives. However, among African Americans surveyed, a majority said they’d be more likely to buy a unit or a home if it was part of a cooperative. And African Americans were generally more likely than whites to do business with a co-op. Why do farmer-owned cooperatives rate so highly with consumers? The survey didn’t ask why consumers preferred products produced by farmer-owned cooperatives or why they viewed them so positively. But it’s clear that consumers not only think farmer co-ops serve an important role in the prosperity of rural America, they prefer products produced by farmer-owned cooperatives. We suspect that consumers recognize the pride of ownership among producers that comes from belonging to a co-op and the quality products that result from that ownership.
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- Why are housing co-ops the only type of cooperatives that consumers don seem to prefer?
